Build

A site that loads before your customer thinks to leave.

The average small-business website takes eight to twelve seconds to load on a mobile connection. By the third second, more than half your visitors are gone — Google has the data, and so do you when you check your bounce rate. Our sites finish loading in under one second. On weak signal. On a budget phone. Every page, every time. Speed is not a feature. It is the difference between the call you book and the call your competitor books.

A website that loads in under one second on mobile, scores 100/100 across Google Lighthouse (faster than ninety-nine percent of the web), and converts visitors at meaningfully higher rates than the site you have now.

What this solves

Why this engagement exists.

01

Speed is revenue. Akamai found a one-second delay costs seven percent of conversions. Google found that fifty-three percent of mobile visitors abandon any site that takes longer than three seconds to load. Average small-business website in 2026: eight to twelve seconds. The math is brutal.

02

Most businesses paid five thousand dollars or more for a beautiful website that nobody finds. It is a brochure, not a customer engine. The design awards do not bring inquiries; the load time does.

03

Modern AI crawlers ignore the visual polish entirely. What they read is structured data, semantic markup, llms.txt, and answer-engine schema. A slow site fails the Core Web Vitals signal that Google now uses as a direct ranking factor — and the AI assistants weight those same signals when deciding whether to cite you.

Our approach

How the work is structured.

    01

    Foundation

    Every site is built on a tuned Astro and Cloudflare Pages stack — self-hosted variable fonts, inline critical CSS, lazy-loaded images, edge-cached at 320 global locations. There is no plugin layer to break, no theme tax to pay.

    02

    Schema

    Organization, LocalBusiness, ProfessionalService, FAQPage, HowTo, Article, and CreativeWork schema authored by hand. Validated against Google Rich Results and Schema.org structured-data test tools before deploy.

    03

    Security

    Hardened against the OWASP Top Ten from day one. HSTS preloaded, content security policy with SHA-256 script hashes, security.txt, CSP violation reporting, and a strict cookie policy.

    04

    AI crawlability

    llms.txt, llms-full.txt, FAQ schema, and an /api/ surface designed to be readable by ChatGPT, Perplexity, Claude, and Gemini crawlers. The page that earns the answer is engineered, not hoped for.

Scope

What is included.

Every engagement is fixed-scope. No surprises after signature, no scope creep into next quarter.

7 Line items, all delivered
  1. 01 Sub-one-second first paint on mobile (industry average: eight to twelve seconds)
  2. 02 Lighthouse 100/100 on every page — faster than ninety-nine percent of the web
  3. 03 Edge-served from three hundred and twenty global locations (zero hosting latency)
  4. 04 Self-hosted variable fonts, preloaded — no third-party slowdown
  5. 05 Schema markup validated against Google Rich Results and Schema.org tools
  6. 06 OWASP Top Ten hardened — no Google security warning, ever
  7. 07 Yours to keep — every file, every line of code, even if you cancel
Cadence

How long it takes.

    Day 1 Discovery, copy outline, asset collection
    Week 1 Custom build, schema authored, site goes live
    Week 2 Lighthouse pass at 100, security audit, handoff
Investment
Included

No charge to build. A $997 one-time setup activates the monthly engine that runs alongside the site.

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Frequent questions

The questions buyers actually ask.

01 Wait, the website is actually free?

Yes. The custom website is included in the monthly program. There is no separate site fee. The $997 setup activates the content engine and AI search optimization that run on top of the site. The site itself is yours — and if you cancel later, you keep it.

02 Will the site be on WordPress?

No. WordPress carries a plugin and theme tax that costs you in speed, security, and AI crawlability. We build on Astro and serve from Cloudflare edge. The output is plain HTML and CSS at the URL — there is no admin panel to break.

03 Can I edit my own copy?

You send the edit, we ship it within one business day. Sites that require nontechnical owners to edit their own HTML rarely stay at 100 Lighthouse for long — the smallest plugin or block editor regresses the score. Keeping copy edits routed through us keeps the score where it belongs.

04 What if my site is already custom-built?

We rebuild it. The rebuild is included. We move your content into our build, your URL points to our infrastructure, and your old site is archived. You see the new site within a week.

05 Will my domain change?

No. Your existing domain points to our infrastructure via DNS. Visitors see the same URL. Email and other DNS records stay where they are; only the web record changes.

Begin

Begin the A site that loads before your customer thinks to leave. engagement.

A consultation call typically takes thirty minutes. We bring a sample prompt audit on the call and walk through the recommendation surface.

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