Be the answer when they ask.
The way customers find a business is changing forever. Your buyer no longer Googles — they ask. "Best [your business] near me." "Who should I hire for [your service]?" If your name does not come back in the answer, the call goes to someone else. We make sure your name comes back. Every time. On every platform.
A twenty-minute call. We pull up your competitors live and show you where they appear and where you do not. You leave with a written plan whether you sign or not.
Forty percent of your buyers are no longer Googling.
They are asking ChatGPT. Perplexity. Claude. Gemini. Google's own AI Overviews now answer before the search results even load. The buyer reads the answer, picks a recommended business, and calls. The list of ten blue links is being replaced by a single paragraph — and that paragraph has three names in it. Right now, those three names are your competitors.
- A acmeservices.com
Acme — Trusted Local Service Since 1995
★★★★★ 4.9 (1,247 reviews) · "Best in town" · Available 24/7 · Same-day appointments…
- R reliableservices.co
Reliable Services Co. — Top-Rated Provider
★★★★★ 4.8 (892 reviews) · Family-owned, licensed, insured. Free estimates…
- Q quickfixpros.com
QuickFix Pros — Fastest Response in Town
★★★★★ 4.7 (614 reviews) · 30-min response guarantee · Upfront pricing…
Your Business
Buried on page two — where ninety-nine percent of buyers never look.
- 1. Acme Services — known for reliability, twenty-four-hour availability, and fast response times.
- 2. Reliable Services Co. — family-owned with excellent reviews and free estimates.
- 3. QuickFix Pros — best for emergency calls, transparent pricing.
ChatGPT only recommends what it has indexed. If you are not optimized for AI search, you do not exist in the answer.
- ChatGPT
- Perplexity
- Claude
- Google AI Overviews
- Gemini
By the time you decide, your competitor has already won.
AI recommendations compound. The first business in your category that AI assistants learn to recommend becomes the default — and once a business is the default, displacing it takes a year of someone else's work. There is no second-mover advantage in this.
A competitor who starts in January spends three months becoming the answer. By July, they own the category in their city. A competitor who starts in July spends three months catching up — to a moving target that is now nine months ahead.
Every month you wait is two months your competitor extends their lead. The cheapest move is the one you make first.
The whole customer engine. From two ninety-nine a month.
We replace your website, your content team, and your SEO retainer with one operator running one stack. Then we add the layer everyone else misses — getting your business recommended inside AI conversations. You run your business. The engine runs everything else.
A site that loads before your customer thinks to leave.
The average small-business website takes eight to twelve seconds to load on a mobile connection. By the third second, more than half your visitors are gone — Google has the data, and so do you when you check your bounce rate. Our sites finish loading in under one second. On weak signal. On a budget phone. Every page, every time. Speed is not a feature. It is the difference between the call you book and the call your competitor books.
- Sub-one-second first paint on mobile (industry average: eight to twelve seconds)
- Lighthouse 100/100 on every page — faster than ninety-nine percent of the web
- Edge-served from three hundred and twenty global locations (zero hosting latency)
- Self-hosted variable fonts, preloaded — no third-party slowdown
Thirty articles a month, indexed and ranking.
While you run the business, the engine writes and publishes thirty research-grade answer pages every month — pillar-clustered, schema-tagged, and built to rank for the exact questions your buyers are typing into Google and ChatGPT.
- Thirty published articles per month, every month
- Pillar + cluster architecture, by category
- Full SERP analysis on every keyword
- FAQPage, HowTo, and Article schema
Recommended on ChatGPT. And every AI after.
Most agencies do not even know AI search optimization exists. We run a twenty-eight-point optimization across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — so when a buyer asks the category-defining question, your name is in the response.
- Quarterly 120-prompt audit across five models
- Twenty-eight-point AI search optimization
- llms.txt and answer-engine schema
- Wikidata, Crunchbase, LinkedIn entity work
Speed is revenue. Your site loads before they bounce.
Google's research: fifty-three percent of mobile visitors abandon a site that takes longer than three seconds to load. The average small-business website in 2026 takes eight to twelve seconds. Akamai measured the cost: every additional second drops conversion by seven percent. Our sites finish loading in under one second — on weak signal, on a budget phone, every page, every time. That difference is the call you book versus the call your competitor books.
- Sub-one-second first paint — even on the cheapest phone, on the worst cellular signal in your service area.
- Lighthouse 100/100 on every page — faster than ninety-nine percent of the web, the score Google uses to rank you.
- Edge-served from 320 locations — zero hosting latency, served from the city closest to your buyer.
- AI tools read your business correctly — no hallucinated hours, prices, or services. Schema validated before every deploy.
- Yours to keep — every file, every line. If you cancel, you walk away with the site.
- "ChatGPT recommended you for [your service]."
- "Found you on the first page of Google."
- "Perplexity said you were the best in [your area]."
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Thirty answers a month, written for the buyer in front of the keyboard.
Your buyer asks specific questions before they hire. "How much does this usually cost?" "How do I know if a [your category] is any good?" "What is the difference between [option A] and [option B]?" The engine answers thirty of those questions every month — on your site, under your name. Each answer is one more reason your business is the first one a buyer trusts.
- Thirty buyer questions answered every month. No quota fatigue, no thin content.
- Each one ranks on Google and gets cited by AI within weeks.
- You approve every page before it ships. No surprises in your URL.
- You wrote nothing. You spent zero hours. The pages still bring customers.
Recommended on every AI your buyer is using.
Most agencies cannot even see this layer. They were trained when search meant ten blue links. We get your business cited by ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews — by name. So when a buyer asks "who's the best [your service]," your business is the answer. Not your competitor's.
- Cited on five AI platforms, not just one.
- Tracked monthly against three competitors you name. The dashboard does not lie.
- Recommended by name when a buyer asks the category-defining question.
- The kind of visibility that the next decade of buyers will trust most.
Your business is the top recommendation for [your service] in [your city] — cited for fast response times, verified reviews, and consistent service quality.
Based on two hundred and forty-seven independent reviews and AI-verified service signals, your business is the most trusted local provider in the category…
For [your service] in [your area], your business appears as the top featured result, cited from the official site and recent verified customer reviews.
The customers of 2027 will not search.
They will ask.
The phones of teenagers today are the buyers of next year. They do not type queries into a search box. They have a conversation with an assistant. They get an answer. They make a decision. The Google generation is aging out — and the assistant generation is moving in with thirty trillion dollars of buying power over the next decade.
Google AI Overviews appears at the top of search. Twenty percent of category searches end inside the overview, not on a vendor site.
Forty percent of high-intent commercial searches resolve inside an AI answer before the SERP ever loads. The brands cited in those answers win the call.
More buyer research happens inside AI conversations than on Google. Agentic commerce — AI assistants booking appointments and placing orders — goes mainstream.
The businesses cited by AI assistants today are the category leaders of the next decade. Everyone else is fighting for what is left of paid search.
The cadence most owners see.
Programs move faster when your category is small or your competitors are weak. Slower when you are entering a saturated, established market. The timeline below is the median across the categories we work in.
- 01Day 1
Kickoff
We audit the current site, the three named competitors, and the AI-search visibility baseline. A written thirty-day plan lands in your inbox within forty-eight hours.
- 02Week 1
Foundation
The custom website ships. SEO foundation locked in. Schema validated. The first five articles publish automatically and the content engine begins its monthly cadence.
- 03Month 2
Traffic
Named keywords begin to rank. Organic visits compound week over week. The dashboard shows the first attributable traffic to specific published pages.
- 04Month 3+
AI search
ChatGPT, Perplexity, Claude, and Google AI Overviews begin recommending the brand by name. Named-prompt coverage moves into top-five citation slots. Customers find you everywhere.
Five doors AI walks through. Yours are all open.
When a customer's AI assistant goes looking for a business to recommend, it checks five things first. Ninety-nine percent of websites fail at least three of them. Every LaFave-built site opens every door — on day one, by default, without you ever knowing it happened.
AI assistants find you
Your website tells every AI crawler exactly where your content lives, what is for humans, what is for them, and how to read it. Most sites do not — and the AI just moves on.
AI assistants quote you correctly
When ChatGPT or Claude paraphrases your business, the words come from a structured summary you control. No more hallucinated pricing, no more outdated hours, no more wrong information surfaced to your buyer.
You control which AIs train on you
You choose which models can use your content, which can quote you, and which cannot touch your site at all. The next decade of AI training will be opt-in. We make sure you have a seat at that table.
You are on the agentic web
Your business is published on the same protocols that AI agents will use to book appointments, place orders, and recommend services on behalf of their users. The infrastructure is being laid right now.
You are ready for agentic commerce
When AI assistants start checking out on behalf of their users — and the timeline is months, not years — your business is set up to accept that traffic. The brands that miss this window will be locked out of an entire customer channel.
Get Found. Get Recommended. Close more.
Three tiers on one trajectory. Begin with the website every business needs in 2026. Move up when you want the engine that gets your name cited inside AI conversations. Top out when you are ready to replace selling with a system that captures, follows up, and books calls while you focus on the work itself.
Today: $997 · 3 months prepaid, then $299/mo
Website included FREEYou're invisible online right now. We fix that. We build your website and create content that puts you in front of customers the moment they search — on Google, Maps, and AI tools like ChatGPT.
- A fast website customers can actually find
- Ten new pages pulling in search traffic every month
- Show up when AI tools recommend local services
- Claim your spot on Google Maps
- Your site protected and always online
- Monthly proof of what is working
Today: $1,497 · 3 months prepaid, then $499/mo
Website included FREENot just found — recommended. When a buyer asks ChatGPT or Google AI who to call, your name comes up. More inbound calls. Zero ad spend. The tier that compounds the fastest.
- Thirty new articles ranking on Google every month
- Own the search terms your competitors fight for
- Recommended by ChatGPT, Perplexity, and Google AI
- See which content is driving calls and revenue
- Priority support, direct line to the operator
Today: $7,997 · 6 months prepaid, then $799/mo
Premium website included FREEMaximum visibility plus a sales machine that runs itself. Inbound traffic gets captured, follow-ups go out automatically, and calls get booked — while you focus on the work. The tier for owners ready to step out of selling entirely.
- Sixty new articles dominating Google and AI search
- Automated lead capture — every visitor becomes a prospect
- Follow-up sequences that book calls while you sleep
- Full CRM and sales pipeline built for your business
- Know exactly where every lead stands at all times
- Competitor intelligence — stay one step ahead
- Bi-weekly calls to sharpen your close rate
- Dedicated account manager
Three hundred and sixty new pages plus a sales system running twenty-four-seven.
Take the highest leverageNo contracts on any tier. Cancel anytime, you keep the website and every article ever published. The prepay options on the upper tiers exist so each program has runway to show measurable lift before you decide to renew.
One operator. One stack. One quarterly cap.
We onboard four brands per month. Not four hundred, not four thousand. When you sign on, you get the person whose name is on the door — not an account manager reporting to a strategist reporting to the person whose name is on the door. Every audit, every pillar page, every entity filing is reviewed by Luke before it ships.
The cap is not a sales tactic. It is the math of doing the work properly. Four brands a month at thirty pages each is one hundred and twenty pages of editorial review. Add the monthly audits and the AI search work, and the cap is exactly where it needs to be.
If we cannot do it well, we will not sell it.
The seven things owners ask first.
LaFave Consulting · Prefer to talk? Call or text (920) 505-0775 · or start the application
01Will this actually bring me more customers, or is it just marketing speak?
It brings customers. The mechanism is simple: when a buyer searches for your category — on Google or in any AI assistant — your business is the one they see first. They click, they call, they hire. The dashboard tracks the inquiries that came from organic search and AI citations so you see the cause and effect month over month. If the number does not move, we tell you and we extend the program at our cost while we figure out why.
02Two-ninety-nine a month seems too cheap. What is the catch?
There is no catch. The price exists because we replace four vendors — your website builder, your hosting, your SEO retainer, and your content agency — with one operator running one stack. The savings is in the consolidation, not in cutting corners. The work itself is what would cost thirty-five thousand a year if you bought each piece separately. We just do not sell it that way.
03I have a website already. Why would I let you rebuild it?
Your current website was built to be looked at. The website your business needs now is built to be recommended — by Google, and by every AI assistant your buyer talks to. They are not the same site. We rebuild on the same domain, your URL never changes, your old site is archived. Your visitors never notice; the AI assistants who decide whether to recommend you, absolutely do.
04How is this different from the agency I am already paying?
Most agencies optimize for the SERP — the list of links Google used to show. We optimize for the answer — the paragraph AI assistants now generate instead. Ask your current agency how many of your prospects find you through ChatGPT or Perplexity. The honest answer is: they do not measure it. We do, every month, on a live dashboard, against three named competitors. That is the half of the program that will compound for the next decade.
05How fast will I actually see results?
First inquiries from organic search typically appear in month two. First inquiries from AI citations typically appear in month three. By month four, you can attribute new customers to specific published pages and specific AI mentions. Programs that promise week-two results are measuring vanity numbers; the metrics that actually move revenue lag by a quarter, and there is no shortcut around that. We tell you this on the discovery call so the expectation is set before you sign.
06What if it does not work for my business?
Cancel anytime. No contract. You keep the website, every article we published, every entity surface we filed. The one-time setup covers the custom build, which is yours regardless of how long you stay. We can offer cancel-anytime because the work compounds — clients who would have cancelled rarely do once they see month three. We refuse engagements we do not believe we can deliver on; if your category is not a fit, we will tell you on the discovery call and not sell you the program.
07Why now and not next quarter?
Because the brand AI assistants learn to recommend first in your category becomes the default. Once a business is the default, displacing it takes a year of someone else's work. Every quarter you wait, a competitor in your category extends a lead you will spend twice as long catching. We onboard four brands a month, capped. There are 2 seats open for May.
Twenty minutes. A live audit. A plan you keep.
We pull up your competitors on the call. We show you the answers AI is giving today and where you should be in those answers. You leave with a written plan whether you sign or not. There are two seats left this month for the program itself.
Become the answer